profilo

profilo personale

Since his early youth GOAR B was known as a talented, self-educated guitar player. He quickly mastered several musical styles varying from Rock to Jazz and played in international formations. The pioneer quickly became tired of reproducing existing music. Creative and groundbreaking he began to connect various musical styles with his own compositions and arrangements. In addition to his activity as a musician he studied economics and electronic engineering after his graduation. This made it possible for him to obtain a huge knowledge about studio techniques and acoustic as well as a keen head for business administration. His diploma dealt with the topic of “artists` contracts in the music industry”. During his studies GOAR B concentrated his musical efforts more and more in the direction of production. Before he became an independent producer he worked several years for a leading company of the music industry. As the manager of the staff department: “new business/ participation“ he was able to build up a remarkable wealth of experience. Among his tasks was the intensive analysis of factors for success of creative music companies with the goal of promising joint ventures. In this time he significantly participated in buying a Label, which became in a very short time with a no. 1 hit in the Key markets Great Britain and the USA, one of the most successful German labels internationally. Besides his activity as a music producer GOAR B is involved in various organisations such as the German Association of Producers (MPAG), the Association of German Independent Music Labels (VUT), the German Association of Musical Publishers (DMV), the Composers Association (CC) as well as various initiatives and being part of juries like the jury of the Bavarian Rock/Pop-Award or the Bavarian Pop/Rock-Initiative of Advancement. Additionally he and his company initiated the annual contest “Unüberhörbar” in conjunction with the city of Munich.

profilo azienda

Unicade Music Group: Music Production, Music Publishing, Artist Mangement Munich - New York Since 1997 GOAR B works as an independent Music-Producer with his company the Unicade Music Group. He turns his attention to exceptional talented Artists who work independent and express their own personality. With LOU BEGA alone, whom GOAR B helped to the top of the worldwide music charts in just 3 years, he sold 12 Million Records. Moreover GOAR B reached with his world hit: “Mambo No. 5” the no.1 position in 20 countries. The Album “A little bit of Mambo” hit the 3rd place in the American Charts, causing a Grammy Nomination. GOAR B shifted his activity to the USA and established a branch in New York. Together with Cher, his artist LOU BEGA toured throughout the USA and gave worldwide concerts. GOAR B took the responsibility for the production and organisation of the Shows. With founding his own production company Unicade Music, GOAR B continued his musical ambitions and visions. He is convinced that: “…, in the end only music with authentic contents and emotions touches the audience over time, and will lead to great success”. He uses his manifold experiences to discover talented artists equipped with charisma, statement and own musical intuition, and to support and produce them.