Business Offer

Personal profile

Wendy Frost has worked in the business side of the industry and has been involved in marketing and promotion at the highest levels. She’s produced well thought out business strategies on behalf of many managers and labels. She has been instrumental in the career enhancement and development of many prominent artists such as Dido, Robbie Williams, Phil Collins, Bryan Ferry et al. Whilst we are a business and therefore seek commercial success,

Company profile

Whilst we are a business and therefore seek commercial success, we also want to nurture and develop new talent in an enriching and sympathetic way. The music business has always been a harsh place and at no other time has it been tougher and more challenging than today. Since the demise of the physical product the goalposts have moved dramatically and labels are more risk averse than ever. It is into this current market place that a company like West4 Music plays a significant role as we have the capability to take raw talent through all stages to finished artist. Added to that mix we can promote, market and manage the talent so their full potential is reached and recognized. We recognise that branding and sponsorship will play an ever increasing role in monetising an artist’s career as well as the more traditional routes such as publishing, live and merchandising. Our forte is thinking outside the box and finding new and different ways to bring an artist to public awareness. Our vision for our artists is not only short term success but longevity. We love music and will only work with and employ people who feel the same. We also offer a full consultancy service for artists who need help becoming label ready.